Projects
Hello, and welcome to my showcase. I am pleased to share that I have successfully completed over 100 projects, each tailored to meet specific platform requirements.
My extensive experience and expertise enable me to consistently deliver high-quality work to my clients. For more comprehensive view of my projects, please visit my Vimeo page. Thank you for taking the time to explore my website!
SP25 March Madness Reactive
Digital Producer
The Huskies bite back with a historic 12th National Championship win, defying the odds and showing them who leads the pack. Rep your team with the latest gear.
Live across different platforms:
Global Social handle @Nike, @Nikebasketball
Nike owned: App, Nike.com, and Paid Media.
SP25 Paige Bueckers Extension
Digital Producer
Catch Paige Bueckers on the red carpet or the runway, but you’ll never catch her when she’s dropping that pull-up jumper in your face.
Live across different platforms:
Global Social handle @Nike @NikeWomen
Nike owned: App, Nike.com, and Paid Media.
SP25 NBA All-Star 2025
Digital Producer
Embrace the game in its purest form with the limited Nike Black Label Collection, featuring all-black signature and branded innovation models from the Nike Basketball.
Live across different platforms:
Global Social handle @Nikebasketball
Nike owned: App, Email, and Nike.com, and Paid Media.
HO24-SP25 Football
Digital Producer
Kicked off an exciting campaign celebrating football at every level—from high school to college to the professional level—highlighting the passion and energy of the game. Building anticipation as we gear up for the ultimate stage: the Super Bowl.
Live across different platforms:
Global Social handle @Nike, @USNikeFootball
Nike owned: App, and Nike.com, Broadcast, and Paid Media.
SP25 Madison Keys
Digital Producer
This is her 10th title and her very first Grand Slam!
Live across different platforms:
Global Social handle @Nike, @NikeWomen
Nike owned: Nike.com, OOH.
HO24 NCAA UNC Win Reactive
Digital Producer
Some rest on their reputation. Some rise to it. @uncwomenssoccer continues to build legends with their 23rd national championship.
Live across different platforms:
Global Social handle @NikeWomen
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HO24 NWSL Finals
Digital Producer
Celebrating women's sports and soccer from playoffs to the championship. The campaign highlighted the skill and passion of athletes, capturing their journeys to the final match.
Live across different platforms:
Global Social handle @Nike, @NikeFootball, @NikeWomen
Nike owned: App, and Nike.com, Broadcast, and Paid Media.
HO24 Run DNA
Digital Producer
Launched a campaign to announce Nike’s winter-ready running footwear, including the P-6000 and Vomero lines. Inspired by the 2000s aesthetic, the P-6000 evolved into a versatile everyday staple, while the Vomero Roam offered thermal linings for lightweight warmth during colder seasons.
Live across different Nike owned platforms: App, email, Nike.com, Broadcast, and Paid Media.
HO24 Holiday Promo VC
Digital Producer
Developed a comprehensive promotional strategy that differentiated each promo through distinct visuals, messaging, and event positioning, while incorporating Nike Brand Standards to ensure consistency and authenticity
Live across different Nike owned platforms: App, email, Nike.com, Broadcast, and Paid Media.
HO24 MLB World Series
Digital Producer
One of the greatest Hollywood endings the city has ever seen — the Los Angeles Dodgers emerge triumphant as 2024 MLB World Series champs. Celebrate the boys in blue with gear made for a moment like this.
Live across different platforms:
Global Social handle @NikeLA, @NikeDiamond
Nike owned: App, and Nike.com, Broadcast, and Paid Media.
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HO24 WNBA Finals
Digital Producer
The New York Liberty bring home the city’s first basketball title in 50 years. Match their legacy with championship gear that goes hard.
Live across different platforms:
Global Social handle @Nike, @NikeWomen @NikeBasketball, @NikeNYC
Nike owned: App, and Nike.com, Broadcast, and Paid Media.
FA24 NYFW
Digital Producer
The Style of Sport
A Celebration of Women Who Show Up and Show Out – In and Out of the Game.
Live across different platforms:
Global Social handle @NikeWomen
Nike owned: Email, App, and Nike.com and Paid Media.
![[FA24_Lifestyle_NYFW_NA_Athlete_Style_6].jpg](https://static.wixstatic.com/media/0d7a99_f95f0c0c09f14db79db705fe1d3e5064~mv2.jpg/v1/crop/x_4,y_0,w_2152,h_2700/fill/w_322,h_404,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BFA24_Lifestyle_NYFW_NA_Athlete_Style_6%5D.jpg)
FA24 LA28 Pivot
Digital Producer
Winning is a choice, and it takes everything. If you want to show out the best on the big stage, the only way to get there is with the Mamba Mentality.
Live across different platforms:
Global Social handle @Nike, NikeLA collab with Vanessa B.
Nike owned: Email, App, Nike.com, and Paid Media.
FA24 USAB Jersey Launch
Digital Producer
@usabasketball heads to Paris this summer with no other expectations than winning. Rep the new Dri-FIT ADV tech threads, available now in North America.
Live across different platforms:
Global Social handle @NikeBasketball
Nike owned: Email, App, and Nike.com
SU24 Sha'Carri Richardson - Olympics
Digital Producer
A lifetime of work, in seconds. All eyes on @itsshacarri, as she brings it to the track. #WinningIsntForEveryone #Paris2024 @Olympics
Live across different platforms:
Global Social handle @Nike, @NikeRunning
Nike owned: Email, App, Nike.com, Broadcast, and IM.
SU24 WNBA Campaign
Digital Producer
The 2024 WNBA season is heating up and everyone’s feeling the energy. Well, almost everyone… Get in where you fit in and be ready to shout out the squad with official WNBA gear.
Live across different platforms:
Global Social handle @Nike, @NikeBasketball
Nike owned: App, Nike.com, and Broadcast.
SU24 NCAA Reactives
Digital Producer
One story ends but a legend begins. @caitlinclark22.
Live across different platforms:
Global Social handle @Nike, @NikeBasketball
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SP24 Caitlin Clark reactives
Digital Producer
It takes a once-in-a-generation player to break a record that’s stood for generations.
Congratulations to @caitlinclark22 — the All-Time Women’s Scoring Record. — the new owner of the all-time NCAA scoring record.
Live across different platforms:
Global Social handle @Nike, @NikeBasketball
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SP24 NWSL Jersey Launch
Digital Producer
Each team in the @NWSL is getting a full kit refresh inspired by the place they live and play - reflecting the style and attitude they bring to the beautiful game.
Live across different platforms:
Global Social handle @NikeFootball
Nike owned: Email, App, Nike.com, and Paid Media.
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SP24 Sabrina 3 pt contest
Digital Producer
Sabrina Ionescu and Stephen Curry held a three-point contest to promote the 2024 NBA All-Star Weekend and showcase their shooting skills.
Live across different platforms:
Global Social handle @Nike, @NikeBasketball
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SP24 Super Bowl 58
Digital Producer
Super Bowl LVIII is almost here! Whether you’re bringing a little extra drip to the Strip or repping for your squad with the hometown crew, gear up and get ready for the big show.
Live across different platforms:
Global Social handle @Nike, @USNikeFootball
Nike owned: Email, App, Nike.com, and Paid Media.
SP24 Coach Tara VanDerveer
Digital Producer
Celebrating Coach Tara VanDerveer breaking a record and becoming the winningest coach in college basketball of all times. 1.203 victories and counting!
Live across different platforms:
Global Social handle @Nike, @NikeBasketball
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